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The beauty industry is constantly evolving, and it's important to stay up-to-date with the latest trends and changes in consumer behavior. Google search data can be a valuable tool for identifying these trends and making informed decisions about the services you offer at your Med Spa.
Here, we take a closer look at the most popular beauty procedures searched for globally in 2021 and 2022, and what this means for your Med Spa's marketing strategy.
Botox: Maintaining Search Volume Despite Advertising Challenges
Botox has consistently been one of the most popular beauty procedures searched for on Google, with an average of 165,000 monthly searches in both 2021 and 2022. However, it's important to remember that advertising Botox can be challenging due to the term being banned in certain locations. Instead, we recommend advertising fillers, which have been gaining popularity in recent years.
CoolSculpting: Understanding the Impact of the Pandemic on Search Volume
CoolSculpting saw a decrease in search volume from 201,000 monthly searches in 2021 to 165,000 in 2022. This is likely due to the impact of the pandemic, with people focusing more on recovery and self-care in 2021, and shifting their priorities as the world returns to a sense of normalcy in 2022. However, it's important to continue advertising this service as it remains a popular option for many clients.
Microneedling: Facing Competition from Similar Procedures
Microneedling saw a decrease in search volume from 165,000 monthly searches in 2021 to 130,000 in 2022. This may be due to the fact that there are now multiple alternatives to microneedling that offer similar results, such as SkinPen and Morpheus8. To combat this, we recommend advertising with general terms that encompass all of these procedures.
Chemical Peels: Capitalizing on the Skincare Trends
Chemical peels saw an increase in search volume from 90,500 monthly searches in 2021 to 165,000 in 2022. This may be due to the growing awareness of skincare and the importance of skin health. It's important to advertise this service as the increase in search volume indicates a growing interest in this area.
Laser Hair Removal: A Growing Trend with Long-Lasting Results
Laser hair removal saw a significant increase in search volume from 301,000 monthly searches in 2021 to 823,000 in 2022. This non-invasive and long-lasting treatment is gaining popularity compared to other hair removal methods such as shaving, waxing, or depilatory creams. We recommend promoting this service on Facebook to capture this growing audience.
In addition to the specific services mentioned above, there are also general terms that can be used to drive traffic and increase the possibilities of clients finding your Med Spa. These include lip lines treatment, body sculpting treatment, facial near me, and skin peel.
To effectively market your Med Spa's services, it's important to follow best practices for writing blog posts. This includes understanding your audience's interests and pain points, conducting keyword research, creating an outline, providing value to your readers, using subheaders and bullet points, focusing on quality over quantity, checking for errors, and optimizing your post's SEO.
At MedSpaMarketing.com, we specialize in helping Med Spas develop effective marketing strategies to reach their target audience and grow their business. Contact us today to learn more about how we can help you succeed.
