A little-known secret in the marketing world is managing Negative keywords. These are essentially the words you do not want to target. Google's automation is the N-Gram script. This script helps find junk keywords in your campaigns that drive up unnecessary costs.

We started with a wide-net low-cost traffic campaign to identify all of the keywords we did NOT want. Once we developed a list we switched to a narrow focus at a higher click cost. This resulted in high-intent Coolsculpting leads into our funnel at half of the price of his previous marketing company. (a well known aesthetic marketing company) Hola!